When it comes to SEO, the location of the hosting server of a website can have an impact, but it is not a significant ranking factor. Here are a few things to consider:
Server response time: The physical distance between the server and the user can affect the server response time, which can in turn affect the website’s load time. A website that loads quickly can positively impact SEO.
Localized content: If the website is targeting a specific geographic location, it may be beneficial to host the website on a server located in that area. This can help with local search rankings and ensure that the website loads quickly for users in that area.
Data protection regulations: Hosting a website on a server located in a specific country may be necessary to comply with data protection regulations in that country. This can impact SEO indirectly, as non-compliance with these regulations can result in legal penalties and negative publicity.
In summary, while the location of the hosting server can have an impact on SEO, it is not a significant ranking factor. Instead, other factors such as website content, user experience, and backlinks are typically more important.